Getting a foot into the digital marketing door is not as easy as one might think. One of the easiest ways is to aim for digital marketing certification courses right away – ideally ones that lead to globally recognized certifications, that don’t take much time to achieve, open the path to serious skill development, and promise job experience at the same time.
Enter Google Certification Courses.
There are a few programs that have done a great job in helping you get Google-certified quickly, while allowing you to gain the required knowledge and skill set required to build and manage Google Pay-Per-Click (PPC) campaigns – a crucial capability for digital marketing beginners. When starting your career in digital marketing, Google certification courses and Google Ad Grants are an interesting combination that will help kick-start your digital marketing career fast, efficiently, and in the least amount of time. This 3-Step process is outlined below in more detail:
STEP 1: Get Google Ads-Certified with PPC University
Getting Google Ads-Certified is a challenging process for any newcomers in the field of online marketing. Educational online organizations dedicated to PPC Marketing – such as PPC University – make this process easy. PPC University’s curriculum provides all the necessary skills and knowledge to become certified in Google Ads PPC marketing – and fast! The certification process involves the following:
- Create and register at PPC University to prepare for Google certification. For this you will need to take a minimum of two courses: the Google Ads Fundamentals course (which is mandatory) – and at least one out of five elective courses which are matching Google’s official assessment study guides :
- As a digital marketing beginner, it is recommended that you enrol in all six Google certification courses, as achieving all Google exams will have a big impact on recruiters and PPC clients alike, especially when adding your achievements to your professional resume, as well as on your LinkedIn profile. This is highly recommended, since PPC University has been officially recognized by LinkedIn as an educational institution in PPC digital marketing. As such, it should be added to the “Education” section of your LinkedIn resume.
- It is recommended that you run through exam questions over and over again using the materials offered by PPC University. This will allow you to familiarize yourself with all possible exam question variants that Google throws at you. At the same time, feedback and links to further reading have been added to each question. If you miss a question, feedback tells you why your answer was wrong, while links will let you deepen your knowledge by putting it into context back on the “Google Academy for Ads” page.
- When you feel ready to take the official Google exams of your choice, PPC University allows you to run though mock exams first. These exams look and feel like the real thing: they are timed, the questions are very similar to those given by Google, the number of questions is the same, you are not allowed to go back to failed questions, etc. In other words, if you succeed PPC University’s final mock exams with PPC University, there is a very high chance that you’ll succeed the corresponding Google exam – in fact, according to PPC University, 96.3% of students who ran through these prep courses passed their Google exams on their first attempt.
STEP 2: Offer a non-profit client help in securing a free Google Ad Grants
Google Ad Grants is a program offered by Google and open to officially registered non-profit organizations. Basically, non-profits are given a free ad budget of up to $10,000.00/month by Google for promoting their cause. This is a particularly easy way for beginning digital marketers to get their first client and get some on-the-job training. Our best advice is to check out Google Ad Grants Eligibility and then contact the non-profit of your choice to help them access a free 10k/month ad budget. The only difficult task will likely be to explain to them how the system works and to assist them all the way to going online with their first Google Ad Grants marketing campaign. This is exactly the kind of experience you want: getting your hands dirty managing real-life PPC marketing campaigns right after becoming Google-certified. Helping the non-profit of your choice acquire in-kind advertising from Google is crucial to making your work as a marketer easier, as the organization will likely be happy to refer you to other firms afterwards.
STEP 3: Practice your PPC marketing skills while working on the job
So, now that you have found your first non-profit client and helped them access Google Ad Grants, you are finally in the driver seat as a PPC digital marketing campaign manager.
Now it’s time to try it all out : create ad groups, search for new keywords, write compelling ad text, set up conversion tracking, add ad extensions – all powerful tools, mechanisms and strategies that you have come across and learned to use during your Google Ads Certification course with PPC University.
PPC skills acquired on the job will always come in handy in your business; therefore it is important to keep accruing them to increase your level of expertise. Make sure to connect to the Google Partners Community in order to improve your skills, ask questions, and get tips about Google Ads. Consistent practice is the key to turning you into a digital marketing expert. Good luck!
Author Biography: Stephan Becker, Founder, PPC University.
A digital marketing professional since 2006, Stephan Becker is the CEO of the Canadian digital marketing agency My Internet Marketing. Frustrated with outdated and ineffective digital PPC marketing courses, he founded PPC University in 2016 to help digital marketing beginners and seasoned professionals alike improve their knowledge in PPC marketing, while getting Google-certified at the same time. Via his blog at PPC University, Stephan also provides insights on how to secure the best PPC marketing jobs, and provides tips on how to become your own boss. Find Stephan Becker on LinkedIn and on the PPC University blog.