If you own a company today, you know that one of the most important aspects of a successful business is the marketing strategies that you employ. There is a fight for both obtaining and keeping customers and that fight is more intense than at any time in the history of business. Consumers, who have dozens more choices to day than only a few years ago are feeling their power and forcing brands to treat them more special and to show them that they appreciate their business.
Companies cannot depend on keeping their customers away from the competition, they can only hope to show that they are better for a customer by adding additional value and benefits that strongly resonate with customers. The way they get this message across is through marketing.
Marketing today means that your company must master how to meet customers where they reside. For a majority of customers this means online. The internet has become the playground for billions of consumers. They work, play, and shop here and are looking to do much more of it. For companies to make an impression on them they must master online marketing or hire an online digital agency to help them position their company, products and services properly.
Here are the online marketing strategies companies must utilize to win.
Social Media Marketing
With more than 3 billion active members, social media portals including Facebook, Twitter and Instagram are the de facto homes for many who peruse the Internet. They aggregate on these sites to find out the latest news, entertainment and gossip. They also share pictures, stories and opinions with friends and acquaintances. The average social networker spends hours each day sharing, liking and commenting. They are also open to interacting with brands but only on their terms. This means that brands must fit into their communities and adopt the rules that apply. If done correctly brands can create a relationship that translates into sales. Brands can also advertise on social networks, utilizing a PPC agency to get them noticed.
The oldest form of digital marketing still survives because it is so effective. Marketing through emails is both the cheapest way and one that delivers tons of benefits. Email marketing can provide potential customers with expert insights on subjects that are important to them and offer them coupons and rebates. The use of newsletters and other types of emails can create a great bond between companies and consumers.
Search Engine Optimization (SEO)
Having your company place high on search engines like Google has to be a high priority with more than 1 billion websites and 10 billion web pages active on the internet. SEO is the strategy to get your company to the top of a search. It is difficult to master and utilizing an SEO agency is the best idea.
Blogs and Websites
Blogs and websites are a completely controlled way for companies to present themselves. They can be informative and friendly and present products and services in an uninterrupted way. They can also answer questions and present new products and services. Potential customers can peruse the info on these sites at their own pace and make decisions based on the quality of the information presented.