Every year comes with new techniques, elements and styles outbreak in the world of web designing. When incorporated thoughtfully, some methods help business to tell their story and motto to their customers. On the other hand, designers use some approaches to improve the appearance of the content for specific devices. It is not like you have to embrace every new trend in your design. But there are some really cool techniques that you can implement to improve the UX and the UI of your website.
In the edge of 21st-century people are getting more busy with the course of time. So, it is not difficult to understand that complex designing mock-up won’t work anymore. You have to focus on designing UI that is not only simple and easy to understand but informative and engaging also. Having an astonishing website will help you to build brand value and catch the attention of potential customers.
To avail these features you have to keep up with the latest web designing trends in mind when designing your website. Continue reading and learn the top 3 contemporary web designing techniques and elements that will help you to build an impactful website in 2018.
- Unique and Large Typography
Most of the leading brands use unique fonts to represent themselves in the marketplace. It helps their potential customers to identify them easily. In the recent few years, designers are receiving fonts automatically. It is making their designing job much easier but the common fonts make it harder for business to build brand value faster. So designers are always suggested to create large and unique typography for boosting the visibility of brands.
- Opt for Vibrant Hues
In the year 2014, when Google introduced Material Design that came with a revolution in the web designing realm, especially in respect of colour scheme. The trend is continuing even after four years of the invention of Material Design. 2018 will be the years of:
- Double exposure
- Vibrant colour schemes etc.
Here it is important for the designers to understand the fact that brands are designed with logos, shapes and symbols but the leading component of making brand identity is a perfect use of colors. This year, designers can opt for vibrant hues when making the website of any brand.
- Incorporate Background Video
Videos that play automatically in the background can add some real depth to your web page. You can use the power of video to tell the story of your brand in a more dramatic way. There are many companies offering services like web design and web development in Melbourne, as well as in the other Australian cities.
You can hire one of them to design the mock-up of your website. But before making your final call you have to ensure that they will be able to incorporate a video (that will play automatically) in your website without affecting the load speed of the site.
So, these are the three contemporary web designing techniques and elements that you can incorporate in your website in order to design an influential online presence of your business.