Social Media Marketing Mistakes to Avoid

It seems like every business and entrepreneur right now is using social media to market themselves or their products. This is a great way to make more people aware of your brand and can allow you to interact with customers. The problem is that as more and more people are flooding the social media arena, it gets harder to stand out and be noticed. Because of that, many people are making serious social media mistakes that can be detrimental to their success.

No Strategy

When people open social media accounts they often just start sending information to all of their followers without coming up with a plan of action. It’s important to know exactly what you’re trying to accomplish and who you’re trying to reach. Tailoring your message to your readers and keeping your messages short and sweet (and creative!) will engage your audience. Links to your website are old news, try to keep up but make sure that you are careful with using hashtags and tags.

Forgetting to Respond

One of the beauties of social media is that it lowers the barriers between users and businesses. Your customers can quickly interact with you and come away satisfied – but only if you take the time to respond. Make sure that you’re actively engaged on your social media accounts and using them as a way to get connected with your customers. Ask thought-provoking questions, posts polls, or simply answer questions. Just make sure that you’re available!

Not Allowing Glimpses into Your Day

Customers love live video and pictures. Simply posting links to Youtube isn’t enough – customers don’t want to have to click that extra link. You’ll have to make it easy for them to see what’s going on with you by embedding video on your Facebook page or posting recent pictures on Twitter. Doing this will make your customers feel like they’re part of your day and know what you’re doing.

Not Studying Analytics or Using Ads

We all get into grooves, and posting on social media is no different. If you don’t take time to keep your posts fresh and to dig deeper to see how much traffic your posts are generating though you may be wasting your time. Good marketing will also allow you to run campaigns that can accomplish a number of goals. You just have to do your research and follow-up to make sure that your actions are meeting your needs.

Ignoring SEO

While some people see SEO as being fake, the truth is that it’s an important way to make sure that your pages are easy to find on Google and other search engines. With a keyword list that relates to you or your business and information about how those keywords rank in searches, you can make sure to optimize your SEO and become more visible online.

Don’t let your social media suffer by making these mistakes. It’s a wonderful way to increase your presence and connect with fans and consumers, but only when used properly.

About Author

Morris Edwards is a content writer at, he writes different topics like Top Habits Of Successful Entrepreneurs, Importance of a Business Plan for Entrepreneurs and all topics related to Entrepreneurship and Singapore company incorporation.

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