Search engine optimisation (SEO) is usually centred around finding and properly utilising the best keywords to help web searchers find specific information. However, without content on a webpage, there wouldn’t be websites for searchers to find. As the saying goes, “content is king” in the world of SEO and here are some of the reasons why.
Types of Content
There are several types of content that can be placed on a website to garner attention from web searchers. They include:
- Blog posts
The content on your site should be informative or entertaining and capture the attention of web visitors. Visitors will then stay longer on a site; the longer they stay during their visits, the more likely they will be to buy a product or visit your business.
Content Marketing and SEO
Although many people consider SEO and content marketing as two separate specialties, they overlap in many ways. The reason that web visitors are searching online is to find information. Content marketing involves the creation and sharing of information that people want while SEO practices make it easier to locate.
SEO is more technical in nature than content because it deals with the coding for a website. Along with keyword creation, an SEO specialist will create meta tags, add a sitemap, improve metadata, and optimise a website for a search engine’s automated processes, such as indexing content. The main purpose of the technical aspects of SEO is to make it easier to find and access content.
Importance of Quality
It is important for the content on a site to be good-quality content so that it interests searchers and keeps them on a website longer. The longer they stay on a site, the more conversion opportunities there are and the more likely that the content will be shared on social media.
Social shares help provide a business with more exposure and help them build their brand. Content that is informative or entertaining may be shared repeatedly on sites such as:
Quality content can also increase a site’s search engine ranking, making it easier to find on a search results page. Even though you may have content on your site and update it regularly, if it isn’t shared, then it won’t be considered good-quality content.
It can also show authority, which may help draw web visitors who work within your industry and encourage them and others to return to your site whenever new content is published. It should also be unique because publishing duplicate content can hurt search engine rankings, not only for your site but others as well.
Essentially, SEO makes it easier to engage in content marketing. Without content, there would be no need for SEO since it helps determine where a website ends up on search results pages, uses specific phrases to search for products or services that your business offers, and helps people find the type of information that they want to read, listen to, watch, and share.