If you have activated an affiliate program and you want to have a large number of content sites (blogs, webzines, etc.) among your affiliates, you must know the expectations of this type of affiliate and act accordingly.
Content sites, popular with advertisers, have the ability to subscribe to many programs and affiliate media. However, they often have a limited amount of time to promote these programs. Indeed, for most bloggers, this activity is primarily a hobby allowing them, on occasion, to generate additional income. A good article on Salehoo can really come with the best deals now.
To persuade a content publisher to choose your brand and to promote it with enthusiasm, you must first and foremost seduce him and bring him a number of guarantees and elements that make it easier for him.
Here are 3 things that content editors expect from advertisers.
- Attractive remuneration
Creating quality, high-value content for the brand takes time – a lot of time, even. As a result, content publishers expect to be paid for the amount of time they spend and the scope of their content. Let’s not forget that this audience, which advertisers want to reach, was not formed in a day. Often it is the result of several years of publication and exchanges between the blogger and his readers, so it is normal to take it into consideration when setting the remuneration.
You can decide to pay them on sales (CPA) or leads generated (CPL) by their contribution of traffic. However, limiting yourself to this type of compensation is not enough to engage content publishers to promote your brand. Indeed, the content sites play mainly a role of prescriber. In this they are at the beginning of the conversion tunnel. But before this qualified traffic turns into customers, other affiliates, such as retargeters or cashbackers, will intervene in the tunnel and it is to them that the commission will be allocated. Except of course, if you set up a system of commission sharing (compensation of the entire chain of affiliates). It is therefore preferable to start on a hybrid remuneration combining both a commission to the CPA or CPL and a fixed amount.
You can also set up some popular features of content sites.
Inciting the inscription
When an affiliate joins your program, give them a special discount or voucher on your site. You will allow him to become familiar with your brand. And who knows, perhaps to spontaneously write an opinion on it.
Organize a quiz
An excellent way to activate and engage content publishers is to offer them to relay a quiz. They love. This is an opportunity for them to reward their audience by making them win prizes. It’s an effective way for you to get your brand talking, drive traffic to your site, and collect qualified leads.