2018 has proven itself to be the year of SEO writing, which stands for Search Engine Optimization. Most people have been doing their research about businesses by looking for articles about them before they consider buying their products. Therefore, knowing how to write SEO articles is crucial for the success of your business. Companies such as SEO agency Lancaster know this, which is why they implement the best techniques in their services. Here are the 8 Golden Rules of SEO Writing to help you get the results that you want.


The key parts of creating a successful SEO article is by using keywords, hence the term key. A keyword is a word or phrase that people would use to search for something such as “dog beds” or “bed frames near me” that you would put in your article.

Use Your Keywords Wisely

A good tip to remember is to NEVER over stuff your article with keywords, just sprinkle it around and make sure that it looks natural. A common mistake that people make is that they insert the keyword as much as they can into the article, but that can actually cause search engines such as Google to remove your article from the search results due to overuse.

Make Points

Google notices when articles have bullet points or is a list-type post with numbers. More often than not, they will put these types of articles on the first few pages of their search engine because they are easier to read than articles with long paragraphs.

LSI Keywords

Adding Latent Semantic Indexing (LSI) keywords in your article is another effective method to achieve your desired results. LSI keywords are very similar to your main keyword, for instance if your main keyword is “couch” then your LSI keywords could be ” seating ” and ” furniture ” as they are related to your main keyword. This will also keep you from overstuffing your article with the main keyword.

Your Title

Your title matters a lot in SEO writing, which is why you should place the keyword in the first part of the title. Be sure to keep the title short and to the point as well.

No Fluff

Sometimes, people who write SEO articles usually focus on hitting the word count and putting in the right amount of keywords. However, one of the most critical parts is actually writing good content. Make sure that everything you write will be useful to the reader and not “fluff.”

The Meta Description

A meta description is a brief summary that people will read in the search engines before clicking on it. To make your article rank up at the top results, be sure to use your main keyword in the meta description. Places such as SEO agency Lancaster use this technique when they are doing their services.

Mobile Friendly

Since most browsers do their research through their phones, it is important to make sure that the website you are posting the content on is mobile friendly.

By knowing what it takes to make a good article, you will be able to make sure that it hits the top results of a search engine. If you want to get the best quality SEO services, check out SEO agency Lancaster.

Tessa is an SEO agency Lancaster that can help your brand go beyond reach at the moment. Through proven techniques and effective marketing tools, Tessa will give your brand a good push to stay ahead of your competition.