As of right now, there are more than 80 million people in the millennial generation living in the United States alone, and they are collectively spending close to $600 billion every year – and should spend $1.4 trillion by the time 2020 rolls around.
If you aren’t yet set up to capitalize on these twentysomething and thirtysomething year old individuals that are opening their wallets left and right you run the risk of missing out on a sizable piece of the online business pie.
Thankfully though, it has become easier and easier to reach this new millennial generation. You just have to know what you’re doing, cozy up to everything that online and social media marketing has to offer, and really trying to cater to a generation that doesn’t want to be advertised to in the same way that previous generations were.
Here are some tips and tricks to help you make the most of online marketing to the millennial generation!
Personalization is EVERYTHING
Authenticity is the name of the game when you are looking to market to the millennial generation.
Not only do they want to do business with companies that are authentic, companies that focus on producing authentic products, and companies that have authentic values that coincide with their own, but the millennial generation also wants to feel as though they are a part of these companies – and that’s where personalization really comes into play.
A lot of your marketing shouldn’t be focused on “talking to” the millennial generation but instead focused on “talking with” this generation. These consumers want to feel engaged, they want to feel appreciated, and they want to feel as though they are helping to influence rather than being influenced.
User generated content is critical
Social media really gives you a tremendous opportunity to leverage user generated content in a way that just wasn’t possible before.
Tweets and Instagram photos sent out showing your products being used by happy customers are maybe the most impactful form of marketing currency when it comes to the millennial generation. They want to see that your products and/or services live up to expectations, they want to see that people are excited about everything you have to offer, and most importantly they want to see that you aren’t just pushing out marketing fluff but that you are instead the “real deal”.
You absolutely MUST leverage user generated content to capitalize on the word-of-mouth that your customer base is spreading in regards to your products and your services. You may have to drum up this user generated content initially (especially if you are brand-new) – and you certainly want to try and control the narrative as best you can – but remembering that authenticity is the name of the game you also need to realize that you may have to take your hands off the wheel a little bit and let your market drive some of your success.
At the end of the day, you will need a new approach when it comes to marketing to millennial’s today. Traditional advertising strategies just won’t work, though many of the same appeals remain evergreen. It’s an interesting dichotomy but one you are going to have to master.