“Computers themselves, and software yet to be developed, will revolutionize the way we learn.” – Steve Jobs
Do you own an SME (Small Medium Enterprise). If so, are you considering contacting an offshore software development company to develop Internet-based software to grow your business, improve your sales figures, and ultimately increase your business’s bottom line. After all, you are in business to make money!
A business case for developing an Internet-based software package
In a nutshell, Internet-based software is software, such as an eCommerce store with an associated mobile app, that will contribute towards the growth and development of your business.
I believe it is important to note at the planning stages of any software development project, that for your business to develop a competitive edge in the marketplace, you need to create disruptive software. In other words, your software needs to create such an impact in the marketplace that it will cause your target audience to sit up and take note of your products and services.
However, before we delve further into the concept of disruptive software, let’s consider a business case for the development of Internet-based software.
According to Simon Kemp, in his article titled “The global state of the internet in April 2017,” the world’s population numbers currently sit at about 7.5 billion people of which 54% of these people are urbanised. Furthermore, more than 3.8 billion people around the world use the internet today, which is up 38 million since January 2017. It is also important to note that the Global Internet penetration is now at about 51%.
The biggest growth is seen in the mobile and social media usage figures. Kemp states that “110 million people started using social media over the past three months, taking the global total to more than 2.9 billion users. This means that social media users are still increasing at a rate of more than one million per day – that’s 14 new users every second.” Finally, in the last three months, an additional 43 million new mobile users have been added to the total number of mobile device users.
Thus, we can conclude that there is a solid business case for the development of Internet-based software.
As stated further above, it is vital that you and your offshore software team come to you with a conceptual design that will make your target audience sit up and take notice. There is currently so much “noise” on the World Wide Web that it is easy for new websites, web content, and mobile apps, etc. to go unnoticed by the global Internet user base.
Consequently, the question that begs is how do you go about creating Internet-based software that stands out above all of the noise and draws the global consumer’s attention to your products and services?
There is a very simple, but challenging to implement, answer to this question. In a nutshell, you need to take a look at what your competitors are doing, and then sit down and brainstorm ways to shake up the industry. Once you have developed your disruptive Internet-based software, you will find that you will have the competitive edge in the marketplace!