Of all content management systems available on the internet, WordPress is definitely the most famous and commonly used. Millions of blogs, business websites and online stores are created and run on WordPress. Tons of beautiful designs are inspired by it and users love its effectiveness and simplicity.
In large part its popularity is due to the fact that you need no prior knowledge of web site development, design, or any technical stuff before you begin using it.
Being so accessible to the everyday person though, it poses temptations to do with it things you shouldn’t undertake, or worse yet – ignore potential problems or things which can be downright harmful to the person or organization using it.
The following questions are often asked with regard to SEO and WordPress, and the answers disperse some common myths and misconceptions about SEO in general.
Is WordPress SEO optimized?
No, it isn’t. We are yet to see if a SEO optimized Content Management System ever gets created. Even though we can generally say that it is search engine friendly, using WordPress to build your site does not immediately put it on the top of Google search results.
The reason this misconception is so widespread, is due to the obscure language of sales tricks that purposefully misleads people to believe that “search engine friendly” and “search engine optimized” mean the same thing.
And the less technically savvy business owners and users buy that. They buy it big time, spending 6-figure sums of money on any CMS that comes out on the market and claims as part of its marketing campaign that it would resolve a website’s SEO issues once and for all.
Unfortunately, that’s not how the story goes. Indeed, building your website on WordPress gives you a head start and allows you to create a great, cost-effective website, which can then be readily SEO optimized by the right tools, provided the knowledge to do so exists.
Does a SEO WordPress Plugin Mean I can do Without a Consultant?
Nope. SEO is not a quick fix you just apply and are ready to go. It’s a long and structured process that requires a lot of effort and thought put into it. No plugin will cover everything you need to do in order to see results. It’s just a starting point from where your journey begins.
The consultant you hire will need to understand organic search and the strengths that SEO bring to your online presence. They will also keep you out of marketing traps and save you from making costly mistakes. That person needs to be by your side on a long-term basis to ensure your ongoing success.
What’s a Good WordPress Hosting Package?
Your choice will invariably be influenced by dozens of factors. Price, usability, web server configuration and management are all a part of the equation.
If you can invest time and resources to do hosting, configuration and backup/restore on a regular basis, you can opt for a Virtual Private Server. If not, a WordPress hosting plan will handle all your technical needs for a decent fee, leaving you time to focus on growing your business.
Will using free themes wreck my SEO efforts?
Well, the answer here might be both yes and no. How so?
There is no question about the fact that a lot of the WordPress attractiveness is due to its huge number of free themes. Many are a really good choice for any blog or website.
There are those, however, who can banish your SEO efforts. Such themes might be the type which is full of links that are classified as spam, do not support WordPress upgrades or patches, their interface is not mobile friendly, and they do not follow Google’s best SEO practices. Going for a free theme of this kind will definitely cost you a lot in the long run.
More about WordPress themes, as well as a list of the newest ones you can find on https://colorlib.com/wp/free-wordpress-themes/
Will Not Using the user’s Native Language Affect my SEO?
It’s always a good idea to set up your WordPress so that it speaks the user’s language. Why? Because user experience depends on that, and good user experience definitely means enhanced SEO.
WordPress has already been translated into many languages by its community. What you need to do is simply configure your installation through the Admin panel to use the language that is required. You don’t need to have any particular technical expertise in order to do that.
Avoid IP localizations and automatically switching to languages, because many users might be online behind either a proxy or a VPN (Virtual Private Network), which can place them in the wrong location. So, switching to that location language without the user’s consent might only create confusion and hurt their online experience. This in turn will hurt your SEO efforts.
What’s a Good Way to Use WordPress Widgets?
WordPress widgets are usually used where it’s necessary to add the same block of information across many pages, for example on websites with footers. Apart from convenience, they don’t usually have any added SEO benefit. Read about the WordPress Plugins For SEO I use.
What you could use those widgets for is better browser experience by offering custom content that might interest page visitors, such as a media plugin for image upload, new forum content or member information, etc. This feature will not only be useful and enjoyable to the visitor, but it will also make search engines’ job of understanding your web site purpose and goal easier. It’s a win-win situation.